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Best Guide to Start Career in Digital Marketing in 2023

What is Digital Marketing?

What is Digital marketing

What most people understand from digital marketing is selling something is online as simple as that! Well, not that simple, but not too difficult to understand. Lets breakdown this into segments where you are a buyer and how you purchase. At first you look at the product, get influenced by the people who are using as well selling it, then you create a need for that product in your mind and finally you buy one. This entire process, wherein brands generate the need for their products through various strategies, is what we refer to as digital marketing.

Types of Digital Marketing

There are plenty types you can opt for your career in digital marketing but better to understand each one of them so that you can decide basis your choice and what makes you excited to work on!

Search Engine Optimization


When you want to find information in a library, you ask the librarian for help. Similarly, when you search for something on the internet, you use search engines like Google. Now, imagine there are millions of books in the library, and you want your book to be found easily by others. That’s where SEO comes in.

SEO is like making your book stand out on the library shelves. It involves optimizing your website or webpage in such a way that search engines can easily understand what your content is about. It includes using specific words or phrases called keywords that people are likely to search for. By using these keywords naturally in your content, search engines can better match your page with what someone is looking for.

But it’s not just about the keywords. SEO also involves making your website user-friendly and easy to navigate, so people can find what they’re looking for quickly. It also means having other websites link to yours, like recommendations from friends, to show search engines that your website is trustworthy and relevant.

Now when it comes to career in digital marketing it also said that SEO is dead and does not give any results, but that’s not true at all. 90% of people search before buying or deciding and get satisfactory results from websites followed by search engines. 

Pay per click (PPC)

learn PPC

To understand PPC, let’s continue our library’s analogy-

Imagine you have a special book in the library that you want to share with others. You know some people might be interested in reading it, but you want to make sure they find it quickly. Now here we use pay per click.

PPC is like putting up a special display or advertisement in the library to grab people’s attention. Instead of waiting for people to come across your book on the shelves, you proactively reach out to them. In the digital world, this is done through online ads.

With PPC, you can create ads that appear on search engines or other websites. These ads are designed to catch people’s eyes when they are searching for something related to your book or visiting websites that align with your content.

Now, here’s the interesting part: You only pay when someone clicks on your ad. It’s like you only pay when someone takes the book from the display in the library. This way, you know that people are genuinely interested in your book because they took the effort to click on the ad.

As you are well known that ads these ads pop ups on almost every platform, so if you are deciding to start a career in digital marketing, PPC is a great way to start with.

Social Media Optimization

learn social media

Imagine you are planning a big party and you want to make sure that all your friends and their friends know about it. You know that social media platforms like Instagram, Facebook, and Twitter are popular ways to connect with people. This is where SMO comes into play.

SMO is like creating a buzz and spreading the word about your party through social media. Instead of individually inviting each person, you can leverage the power of social media to reach a larger audience.

With SMO, you optimize your social media profiles and posts to attract attention and engage with people who might be interested in your party. You create interesting content, such as enticing party updates, fun pictures, and exciting event details.

By actively participating in social media conversations and building a strong online presence, you can generate interest and attract more people to your party. Just like people get excited when they see their friends talking about a great party on social media, SMO helps generate buzz and enthusiasm for your event. So, with increasing user base and craze of social media it is the best option to start your career in digital marketing

Content Marketing

content writing

Imagine you are a talented storyteller, and you want to share your stories with as many people as possible. You know that there are readers out there who would love to hear your stories, but you need to find a way to reach them. This is where content marketing comes into play.

Content marketing is like crafting captivating stories and strategically sharing them with the right audience. Instead of simply telling stories to a small group of people, you want to expand your reach and connect with a larger audience who appreciates your storytelling skills.

With content marketing, you create valuable and engaging content, such as articles, blog posts, videos, or podcasts, that resonate with your target audience. These pieces of content are designed to entertain, educate, or inspire your readers and provide them with something of value.

By consistently producing high-quality content and sharing it through various channels, such as your own website, social media platforms, or even guest blogging on popular websites, you can attract and engage readers who are interested in your stories.

Content marketing involves understanding your audience’s interests, needs, and preferences, and tailoring your content to meet those demands. It’s like weaving stories that specifically cater to the tastes and preferences of your readers, ensuring they are captivated by what you have to offer and if you are kinda person who loves to write or narrate stories content marketing is for you and your career in digital marketing.

Influencer Marketing

learn digital marketing

Imagine you are a fashion enthusiast with a great sense of style, and you want to share your fashion tips and recommendations with others. You know that there are people out there who look up to fashion influencers for inspiration and guidance. This is where influencer marketing comes into play.

Influencer marketing is like collaborating with popular fashion influencers to promote your style and recommendations to a wider audience. Instead of solely relying on your own efforts to reach people, you leverage the influence and reach of established influencers in the fashion industry.

With influencer marketing, you partner with these influencers who have a strong following and credibility in the fashion niche. They can showcase your fashion tips, share your product recommendations, or even feature your own fashion creations to their dedicated audience.

By aligning yourself with the right influencers, you can tap into their existing community of followers who trust and value their opinions. It’s like having a fashion expert vouch for your style and recommendations, increasing your visibility and credibility in the fashion world.

Why Digital marketing? 


A career in digital marketing can offer attractive salary packages. In India, the salary range for digital marketers varies from ₹0.3 Lakhs to ₹9.3 Lakhs, with an average annual salary of ₹3.0 Lakhs. In the United States, the average salary for a digital marketer is $62,872 per year.


One of the exciting aspects of a career in digital marketing is the opportunity to express creativity and share knowledge through blogging. By creating and maintaining a blog, digital marketers can build their personal brand, establish themselves as thought leaders, and connect with a vast online audience.

Top job profiles

Digital marketing offers a wide range of job profiles, each with its own unique responsibilities and areas of expertise. From digital marketing managers to SEO specialists, content strategists to social media marketers, professionals in this field can constantly learn, adapt, and gain new skills. This dynamic nature makes a career in digital marketing rewarding and growth-oriented.


In today’s increasingly digital world, the demand for digital marketing professionals is on the rise. Businesses of all sizes and across industries require digital marketing expertise to stay competitive. As a result, professionals in this field enjoy job security and stability, as their skills are in high demand.


Digital marketing is a field that is constantly evolving with technological advancements and changing consumer trends. This offers professionals the opportunity for continuous learning, adaptation, and skill acquisition. By staying updated with the latest trends and tools, digital marketers can ensure their career growth and remain at the forefront of this dynamic industry.

Where you can learn digital marketing? 

The whole internet is filled up with the knowledge of digital marketing, be it articles, blogs, videos on YouTube and some digital marketing courses that not only provide your certificates but help you get placed and start your career in digital marketing. We list some of these courses below:

Free digital marketing courses with certificates-

On, early stage or at the beginner level, it is suggested to go for free digital marketing courses and build the foundation of basics of digital marketing. As these courses will guide you from the scratch with practical knowledge.



Simplilearn offers free digital marketing courses with certifications. You can choose the steam of SEO, SEM, Affiliate, content and more. It gives you a project to implement your learnings into practical in each module. They also reward you with additional resources such as informative e-books, PDFs, PPTs to brush up your concepts.

WS-Cube Tech YouTube Tutorials

ws cube tech

Ws-cube tutorials are the easiest option for you to grab the fundamentals of digital marketing from basic to advance. There are free digital marketing courses videos of 3 to 7 hours of duration that cover all the niche of digital marketing. From setting up an Ads account to analyze traffic in Google Analytics, they have covered all for you.

Google Certifications

google certifications

Google provides free certifications like Google Ads, Google Analytics, and Digital Garage, which equip learners with valuable skills and credentials.


udemy certifications

Udemy features free digital marketing courses taught by industry experts, covering topics like SEO, social media marketing, content marketing, and more.

Great Learning

great learning

Great Learning is like Simplilearn, and it unlocks all the free courses when you refer these courses to your friends. It gives projects to work on and sharpen your digital marketing skills.

After gaining fundamentals of digital marketing, you can now go for paid courses to get placed in your dream company. 


Kraftshala is a pay after placement model which means you only have to pay once you get placed above 4.5 LPA, else you don’t need to spend a single penny. 

They not only train you for digital marketing, but they also give you industry level projects to work on with weekly tests. 



Simplilearn also offers paid courses with comprehensive modules covering different aspects of digital marketing, including SEO, social media, content marketing, and more.


Udemy offers paid courses taught by experienced instructors, providing in-depth knowledge and hands-on training in digital marketing.


The Indian Institute of Digital Education (IIDE) offers paid digital marketing courses that cover a wide range of topics, including SEO, social media, analytics, and more.


Internshala provides paid digital marketing courses with industry-recognized certificates, equipping learners with practical skills and job-ready expertise.

How to start a career in digital marketing?


Start blogging and create your own website on blogger or WordPress and get hands on experience with practical implementations where you can share valuable content and Showcase your expertise. This will help you build an online presence and attract potential clients or employers.


Look for jobs with digital marketing agencies or companies to learn from experts in the field and get hands-on experience. Internships are a great way to learn about how campaigns and tactics work in the real world. So, it does not matter if the internships are paid or unpaid, get started on one.


Freelancing is a type of self-employment. Instead of being employed by a company, freelancers tend to work as self-employed, delivering their services on a contract or project basis.

Consider freelancing to gain practical experience while working on diverse projects. Freelancing allows you to build a portfolio and establish relationships with clients, which can lead to future opportunities.


fiver gigs

Join platforms like Fiverr, where you can offer your digital marketing services to a global client base. Fiverr provides a platform to showcase your skills and connect with clients who require digital marketing expertise. You can create gigs about your services and display them to users to receive projects.



Similar to Fiverr, Upwork is a freelancing platform where you can create a profile and offer your digital marketing services to clients worldwide. Upwork allows you to bid on projects and build a reputation based on your work.

Digital marketing has changed the way businesses connect and interact with their customers. It gives people a lot of chances to build great careers because it has a wide range of strategies and techniques. Whether you take free classes or pay for programs, learning digital marketing skills can open up a world of opportunities for you. You can boom your career in digital marketing and do well in this fast-paced, always-changing field by starting a blog, looking into jobs, or trying out freelancing. Whether you are a 10th or 12th pass out or graduate, you can find digital marketing suitable for you. Looking for other career options, read the guide for better understanding.

How to start a career in digital marketing in India

To start a career in digital marketing in India, gain knowledge, choose a specialization, build a portfolio, gain practical experience, network, and stay updated.

Why choose a career in digital marketing?

Digital marketing skills are in high demand across industries. Almost every organization, big or small, requires digital marketing expertise to establish an online presence, reach their target audience, and drive business growth.
Choose a career in digital marketing for high demand, versatility, constant growth, creative expression, and potential impact.

What career can I pursue in digital marketing?

Careers in digital marketing include digital marketing specialist/manager, SEO specialist/manager, social media manager, content marketer/manager, PPC specialist/manager, email marketing specialist, and analytics specialist.

How can I grow my career in Digital Marketing?

To grow your digital marketing career, continue learning, specialize, seek mentorship, network, take on challenging projects, measure and showcase results, and stay adaptable.
Stay updated with the latest trends, tools, and techniques in digital marketing through online courses, certifications, industry blogs, and attending webinars or conferences. Invest in your skills and knowledge to stay ahead in the field.
Specialize in a specific area: Identify an area of digital marketing that interests you the most and become an expert in that domain. Developing specialized skills can make you more valuable and open doors to advanced roles.

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